You Can’t Master Online Marketing Until You Become Good at Communicating

When you initially start to get into online marketing and explore the waters a little, it’s easy to become overwhelmed. As you read through forums and articles, you’ll find all sorts of lists about what you should do to be the next big thing. The items on these lists likely all seem conflicting. One list will say that becoming successful in IM is all about being diligent. Another is going to say that you have to have plenty of business savvy. You’ll also see several that will state that you should be truly creative if you wish to succeed. And, naturally, there are going to be dozens of sales pages claiming they have the software package or course to teach you how to be the next big thing.

The truth is that all of these things are crucial to your success (well, perhaps not all of those software systems, but the other stuff). You must be patient and smart about business and creative if you wish to get ahead. Obviously, if you are not able to clearly communicate with buyers and clients, none of the rest of it will actually matter.

Good communication involves more than merely having a kick-ass sales page. You can get a highly competent copywriter to take care of that for you. Good communication is more than having a gorgeous site with an extensive FAQ section. You can get those by engaging the services of seasoned web site designers and writers. Effective communication requires being good with interpersonal communication and in straightforward copy too. So, how do you do that?

1. Respond to each and every email you receive within 24 hours of it hitting your inbox. We aren’t joking with you. You don’t need to write a lengthy response for each email. You can just inform the person who emailed you that you’ve received and read his email and will be getting back to him shortly. It is a good idea to include a portion of the email that references something the the other person has written. This helps the person emailing you to separate your email from the auto responders that everybody else uses.

2. Try not to let the telephone keep ringing. Being a call screener is lame. You should always try to answer the telephone by the third ring. You should do this even if the Caller ID tells you that the call is from somebody that you just do not want to talk to. There’s great news about this rule. Don’t worry about being near your phone aroudn the clock. Instead of this, schedule clear “business” hours that you can take phone calls. Let your business hours known on your website and mention them in your voice mail message. And, naturally, every person who leaves a message deserves a call back.

3. Check in with people to be sure that your messages and emails have really been received. This indicates to the person that you value him or her. It will help your clients and purchasers trust you even more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clear up anything they need clarified.

Tags: business hours, e mail, Internet, marketing, Online, phone calls, software program, web site