Steps to Be Sure the Google Panda Update Does Not Kill Your Online Marketing Biz

Google’s intentions were good when they introduced the Panda update. The aim of this update is to help get rid of the spammy content that has started to infiltrate peoples’ SERPs. You know those queries you do where you want good information but find the same terribly written content spread out on a bunch of different websites? Google Panda would like to keep that from happening. It wants to help people make sure that the results they get for their queries are actually useful and not just someone trying to game the system to make advertising bucks.

This is great but when you’re a web marketer, it’s natural to be worried about the changes this update has caused through the market. Places such as HubPages and Ezine Articles have been hit especially hard, which might have been where a great deal of your website traffic was originating from. That doesn’t mean, though, that you are bound to become a failure. In reality, now the website traffic you get will be a lot more highly targeted and interested in what it is you are selling. Of course, this depends upon your ability to work with the system.

So how would you do this?

Quit keyword stuffing your articles. Focusing on a couple of keywords or phrases is good but stuffing them in where they really don’t belong is bad. This is one of the most vital rules in content writing overall but it is a lot more important now. Panda has enhanced the intelligence of the Google crawlers. They are able to tell the difference between natural keyword use and forced keyword use.

Your website requires frequent updates. Publishing articles is an excellent way to do this. You can start a blog and update it often. Regularly polishing your content is one other way to achieve this. No matter which method you decide on, update frequently so that Google crawls your website frequently. Google, notably since the Panda update was released, gives more value to sites that are active. The more time you allow to lapse between updates, the lower on the search result totem pole you’re going to be.

Your site content has to be totally unique. Do not settle for reformed PLR articles. Never use something you got from an open source article database. Google Panda punishes you rather severely for duplicate content — even if it just appears to be duplicated. Publishing content that isn’t unique is a wonderful way to make sure your site is dismissed by all of Google’s bots and spiders. That will not be great for your bottom line, will it?

You should work as hard as you possibly can to publish and earn back links–both inbound and outbound. You want the links to be legitimately earned and from respected web sites. Directories and traffic funnels aren’t going to help you look popular to Google any longer. Google wants to ensure that your link is legit so they also spider the source. This suggests that you should literally earn the inbound links you get.

If you wish your business and your website to be more Panda compliant there are a lot of things that you can do. Most of them are just common sense. Picture what you’re trying to find when you do a search and be sure you do the same with your web site. If you do this, you will be okay.

Tags: Content, Internet, marketing, Online, web, web sites