If you have been in Online marketing for any amount of time you are already aware that backlink building can give a huge boost to your Internet business. Time was that men and women used to trade links with various other websites as a way to build up the amount of backlinks that they had. But with all the alterations that Google has made over the years, is this still considered a good marketing method? In the following paragraphs we are going to be investigating just that, in order to explain to you the answer.
For those of you who do not know a backlink is simply a link pointing to your website coming from a different website. For the most part you will find that the search engines count these kinds of backlinks as a popularity vote for your website. So in essence the more inbound links you have pointing to your site the higher your site will rank in the major search engines. When it comes to the value of each backlink you will discover that some backlinks have better value than others. For instance if you have a link on a Internet site that has a page rank of 4 and that link is on the home page, it is worth more than the same type of link found on a different page of that website. Almost all of the value of the link comes from the page rank that the link is on rather than the home page, page rank.
When individuals trade links with other sites normally those other websites have a different web page on their site where they place the web link for your site. Due to this the value of that link is not as powerful as if it was on the home page. Websites that make use of link pages can end up with countless other backlinks on the same web page. I am sure nearly all of you already know that Google frowns upon this and generally these links don’t even get counted.
Something else that many of you may already know is that Google favors one way links as opposed to link exchanges. Just so you know, a one way link is exactly what it sounds like, you receive a link from a website but you don’t have to link back to them. When Google views one way links they offer that link more power than a link that has been traded. You can even hurt your search positions if you end up trading backlinks with sites that have a bad reputation with Google. And that’s the exact opposite thing you’re wanting to accomplish.
Trading backlinks can be useful to you if the website is trusted, has a good page rank and also features a steady flow of traffic. There is always the possibility that Google will not even index a deep page which has lots of links on it, so if your backlink ends up there, it is useless. The trouble is that most Internet sites that trade links actually have some sort of links page that doesn’t get indexed. There are plenty of ways to get backlinks for your site and when you can develop high quality one way links, they will constantly beat out link exchanges each time.
Leave A Reply (No comments so far)
No comments yet