Email Marketing – The Money is In A Responsive List

You’ve probably heard that the money is in the list. Unquestioningly there is a grain of truth to the line. However, if you desire long term business success, you will need a responsive mailing list. Marketing on the Internet has come a long way from the days that it was a novelty to receive an email and lots of people are now signed up to various lists. Therefore, the desire to stand out from the crowd is more important than ever.

Those long-range marketers with huge mailing lists may not have to work as hard to attain success. Still, if you are simply starting or would like to increase the effectiveness of your email marketing, you should follow guidelines that work in the current marketplace.

The first thing to bear in mind is that this is not merely a list containing names of people. These people care about the same issues about life that you do. If you begin to think of this as just a kind of cash cow to be tapped into at will, you will see that your results will at best be short term. If you are like a lot of people, you will also be subscribed to numerous email lists. Think about which emails you would like to open and read and those which you would never read. What is your criteria for deciding if you should use your time opening a particular email? Is it because you have respect for the author of the email and believe that he can be trusted?

You can communicate and create relationships with your clients in many ways. When you have an understanding of how social networking has altered the way that people interact with each other and do business online, you are going to improve the techniques you use for building your mailing list. This can be a two-way method of building up your online reputation virally.

If you have pages and accounts at the larger social networking web sites such as Facebook and Twitter and if a lot of people like and follow you, you are going to be able to get people subscribing to your email list. This may also result in their friends and followers coming to you by way of recommendation. You can create a viral effect by sending people from your mailing list to see the valuable content you have added to your different social network accounts. This is relationship marketing at its greatest and shows how you can create a genuinely responsive list.

You may have known about the decrease in email open instances. Although interesting, the only open rate that is pertinent is yours. If you put in that initial effort and keep working from the point of view of giving customer value, your emails are likely to be read. Do not fall into the trap of just sending sales pitch after sales pitch and sending the same messages that everyone else is using. So follow the guidelines here and you will be able to build a profitable business by harnessing the power of a responsive list.

Tags: email marketing, list, listbuilding