Between you and me, I'm exhausted. Like a round-the-world voyager on the last leg home. So I'm slowly winding down for 2009 to recharge batteries for the 2010 adventure."Popular post" articles are the blogger's way of saying, "I'm done for this year", ...…
As the year draws to a close, it's time to provide a definitive answer to the big question of 2009: does email have a future in a world of social networks?And that answer comes from those who represent our future: the kids. Prepare for some surprising ...…
Parts 1 and 2 of this series looked at attitudes to commercial email, definitions of spam and reasons for unsubscribing. But how do people make a judgment call about an email? What do they do when they've decided it's spam or they don't want it anymore...…
Part 1 of this series examined user attitudes to email and commercial email in general. Now let's explore the distinction they make between commercial email and spam.This distinction is obviously important.Nobody should want to send spam, and not just ...…
We are sometimes so wrapped up in our own marketing emails that we start to wonder how anyone could not want to click on each and every call to action.Campaign results ought to provide some perspective, as should reader feedback. But another view of th...…
A recent end-user survey by ContactLab found that over 60% of respondents had at least two email accounts.Which one are they using to get your emails?It's an important question because not all email addresses are created equal, even when the owner is t...…
After famous inboxes for Darth Vader, Voldemort and Sauron, it's time to acknowledge those with an interest in email, marketing and novels by Jane Austen. I'm going niche on this one.If that's you, enjoy! If not, normal service is resumed next post.Mor...…
If you're looking to take the next big leap with your email marketing, one way is to distinguish between two types* of best practices.There are best practices that help optimize your email marketing. Truths that are as near-universal as we can get them...…
Part 1: User interactionPart 2: AuthenticationPart 3: Domain-based reputationPart 4: CertificationPart 5: B2B and sender reputationAnd so we come to the end of this series. To finish, I compiled a list of 192 deliverability resources available for you ...…
Part 1: User interactionPart 2: AuthenticationPart 3: Domain-based reputationPart 4: CertificationYou can't avoid the idea of reputation when talking about deliverability.And we've already seen how your reputation as a sender of email will become assoc...…
