[I'm on the road, which gives me time to catch up on some serious reading: here my thoughts on the latest email marketing book to emerge from the US...]This new book from Arthur Middleton Hughes and Arthur Sweetser confronts you with a stark choice.Do ...…
The blogtwitsphere is all-a-flutter of late with the implication that financial pressures are driving more marketers to send bulk email to those who didn't agree to get them.We're not talking classic random spam here.We're talking "targeted" opt-out em...…
It's funny.An HTML email is at heart a combination of words and images. That's what people see.Yet how much do you read about using those words and images to improve your email marketing success?Can we, for example, use images for more than just produc...…
Come and say hi at Internet World, London, Tuesday April 28th to Thursday April 30th.I'm not wearing my email hat there. Instead, I'm working with an old friend, dispensing general online marketing wisdom on his stand (E5009: Memorable Domains).Anyone ...…
Last week I discussed adding evidence of social approval to sign-up forms and pages to make people feel more comfortable about subscribing to your list.Let's go further with that concept.Any article on sign-up forms - like this one - talks about the ne...…
For most marketers, the unsubscribe link is like a tax number. An unpleasant administrative requirement you'd rather not need and certainly don't like having to use.Hiding or disguising unsubscribe links doesn't help of course. If your boyfriend wants ...…
We all like the comfort of the crowd. The knowledge that others went here before us tells us we're on the right path.You see this concept of social proof applied all the time by online retailers, who use testimonials, customer reviews, bestseller lists...…
A problem for email marketing is what I call the "worst that can happen" fallacy.Email marketers often complain that their colleagues or superiors want them to do unhealthy things with their list, to squeeze yet more dollars, downloads, pageviews, or w...…
When you send an email, it has three possible fates:1. It never reaches the recipient's email account2. It reaches their account, but lands in the junk or spam folder3. It arrives in the recipient's inboxHow can you tell what percentage of your emails ...…
Some of the world's largest email address providers today launched a beta test that might prove a huge new source of subscribers for email marketers.The "subscribe to more" (STM) button sits in the webmail interface and allows email users to automatica...…
